Ph.D. candidate, University at Albany
Online self-presentation and how it shapes perception
Pallavi Khurana studies how people present themselves online and how those presentations influence what others come to believe about them. Her dissertation examines online excessive self-presentation through an exploratory sequential mixed-methods design.
Research premise
I examine how individuals present themselves online and how those presentations shape social perceptions.— Pallavi Khurana
Research areas
Communication technology, persuasive messaging, and mixed methods
My work integrates communication theory with experimental design, scale validation, and mixed-methods research.
Substantive
Computer-mediated communication
Communication technology, computer-mediated communication, and persuasive communication, with attention to how online cues shape impressions.
Cognate
Strategic message design
Message design and effects, brand communication, and health communication, framed through how audiences interpret and respond to messages.
Methods
Mixed methods and experiments
Experimental design, multiple and logistic regression, scale development and validation, content analysis, and focus groups.
Doctoral inquiry
From dissertation inquiry to published scholarship
My doctoral research on excessive online self-presentation builds on an M.A. in Communication from University at Albany and earlier training in business, public relations, and journalism in India. Published work on hashtag framing, personality perceptions, and an ecological momentary assessment app for high-risk HIV populations extends this agenda.
Dissertation committee: Dr. Archana Krishnan (Chair), Dr. Masahiro Yamamoto, Dr. Fan Yang. Explore the full record on the About, Research, and Publications pages, and reach out through the Contact page.
